Friday, January 30, 2009

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Dawanda Tips: 4 Photos

photography is sooo an incredibly wide field .... and for me, good photos are in addition to a great product the main selling point!

Since there are so many different aspects, here first, some keywords, which I think is important:

The absolute basics: The picture may not be blurred, pixelated (if that is too small a resolution has been uploaded) or to be dark. Try for example 300x400 or 600x800 pixels for the first image. Images are usually yellowish in the sunlight, a bright, slightly overcast day is often better since! Toll is also a light tent (s.Link bottom) in order to be independent of the weather, but nothing beats natural light!

processing: The a picture Edit in retrospect, is this normal and can not really avoid, no matter whether that is now brightness correction or trimming. It is important that you get the most out of your product or correct the color. A distorts the color, so the product looks different or better, will only end in a huge disappointment for the customer. I have found that it hurt really never tried to lighten the image a little time-it with an image that you are actually quite good place, and you will be surprised! (Checking, of course, that the photo still matches the original).
There are tons of free image editing programs, googling just look for it and see what fits for you.
http://www.picnik.com/ I can recommend this for free and without registration.

UNIFORM Backgrounds: For me the most important aspect to your shop as a whole nice, neat, uncluttered look. Different backgrounds as a preview to draw much from the actual product from. Are your products but all the same color, different colored construction paper in the background can be very refreshing. Other suitable backgrounds are subtle (ie not a velvet or similar) materials, paper, wood, perhaps .... the possibilities are endless, the main thing it looks neat, not by any means wrinkles or creases, and it does not distract from the product. It helps for clarity even when taking pictures of each product with the same distance, possibly in the same position. And please, no floors;)

of view and perspective: your product is to be seen LARGE! Go with the camera right up close, so that only see little aussenrum. Different perspectives can your products look interesting, eg, from a very shallow angle of the page.
Dawanda writes:
Many sellers choose to within the frontal view of their products. Such images are in the rarest Cases appealing. Experiment to find the perspective that makes your product look authentic. Generally, one should never represent the product front. A light angle of 45 ° is optimal.

And since I can only give them right! Flat on the page (select Macro setting the camera) with a bit depth of field can see the products of most best!


Also: It is a fallacy to think that in the first image you would have everything (for example, the whole chain, the whole bag with handles ...) can see!

The first picture is there to look beautiful and to give the customer a rough idea, the title is doing nicely. The rest of the pictures you can then use it to the dimensions, the feel, etc. to make the article clear, is the first image to catch customers!

In Action: With the bag in a model of the chain about a bust etc your customers a better idea how the product looks really getting worn!

one step further: If you find your pictures well so far, it's time to develop your own style. This can be a certain background, positioning, etc. of an article to be


Finally, I would like to add anything on the photograph of beauty products (also applies to food) say: If I soaps see photographed on a dark floor with yellow tinge, the product can still be so great, under even the most hygienic conditions produced was be me, it speaks simply no longer. These photos must be fresh! The example that you can reach where you lay a fresh cut lemon to lemon soap, chocolate or a chocolate bar products, possibly even fresh flowers .... One of the exceptions where I have other things besides the product is actually good think.

And now a helpful link:
http://strobist.blogspot.com/2006/07/how-to-diy-10-macro-photo-studio.html
Instructions for a little 'light tent'!
Sorry to English, so here the short version: zerschnibbeln cardboard, tissue paper into the cut, with a bright lamp light (I have a light table lamp, which works well). Give it a try!
I use nothing else, it is so beautiful time of day and weather-independent!

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Dawanda Tips: 3 Profile image

your profile picture you can at My DaWanda -> My Store -> Change My Profile Upload
The minimum size I unfortunately do not know, but I'm using 600px x 600px got along very well.

The profile image is more important than you may think!
It is an important recognition feature for example if you write in the forum or leave comments with other users. I can remember as profile pictures (or avatars) is much better as a profile name.
Take only what a profile picture?
There is divided opinion. Some say an image of a self is the most personal, others prefer to have a logo or product image.

I personally usually the product images like the best, because even very well-made logos expensive. But there are a few things to note:
- the photo is dark, perhaps even more blurry, which does not attract customers. Above all, you should also note that the picture in the forum and on comments, so there are actually places where it can take effect is quite small! So in any case reviewed once again the power of the image in small size. It should be well lit and clearly visible. In Profiles, but it should not be pixelated, so do not upload too small.
- (!) The article to their shows, should you ever have in our product range. When a potential customer clicks on your shop, because he liked the profile picture as well and he does not find him there, the disappointment is great, at least it gives me many times gone Sun
-If you have sold the shown article goes forever, flutes, of course, at once your whole re-identification value. Take therefore either reproducible (no, that is not mass produced;)) article or let one aspect always the same, eg, green background, a flower at the edge or frame it fits the later digital.


I think portraits are difficult. Passport Photos see most honest and totally bored out of
(they are supposed too;)) and therefore do not fit. A happy picture of you in the best interaction with a product, but can be very beautiful!


PS: If you just run a campaign on eg, -20% to everything, you could either put script with background on your profile picture or just use a luminous background with the logo.

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Dawanda Tips: 2 Store description 'about me'

I think it's not easy, at 'about me' and the shop description to write something different.
But I would like to summarize here a few suggestions that will help one or the other might.
With 'about me' fit for example ...
-where you live, if you want too some personal information such as what you have learned how long you have sewn, or the like, how did you get to etc.
-what inspires you, what you like
- your name! way, visitors that you want to leave a comment, you respond directly fits with names

For example, the store Description ...
-what you offer, what is so special about the materials used to it and for whom it is
-whether it is just a special event in your shop (free shipping, 20% on everything, etc.)
-the cornerstones of your terms and conditions (eg Return yes / no, how fast you sent the payment methods)
-> Make sure that the shop description will not be too long and your customers have to scroll down eeeeewig until they can see your great article;) If there are many important things is to say, prefer to write the profile and may refer to it.

Unfortunately Dawanda, are still possible, shop description and profile separately, as the item descriptions to write in different languages. Thinks so too because everything in French, English dictionary, etc., if you are interested in international sales.

Also: No negative formulations! No matter what you want to say it, put it as a positive statement. You should also emphasize not just as cheap for you all things to sell in the hope of more-then many customers see lower prices and lower quality!

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Dawanda Tips: 1.Shopname

If you read this, have you you probably logged on Dawanda already with a shop name, but maybe you have not yet received a 1000 business cards with your store name printed or would provide years of built up customer base to lose by a change of name. If so, it sometimes makes sense to consider a new name.

A few things you should note that her
-my name is short and concise? Things like number of additives are often difficult to remember your customers.

-it is spelled correctly? Log me it can happen that one simply forgets one letter ... Shop name changes and Dawanda not afterwards. Alternative spellings (eg 'z' instead of an 's' as a plural) seem to be striking and often humorous, but you have to expect that your customers enter in the search for you the 'correct' spelling and you are not.

-What does my name? You might want a name to match what he sells, . Choose This is memorable for customers, is just stupid if you want to sell bags at once instead of jewelry. Alternatively, there are also words that describe a style or setting, or simply beautiful sound:)

-Is there a copyright on the name?

- Whether someone has secured 'your' name before you can check the register of trademarks !