I think it's not easy, at 'about me' and the shop description to write something different.
But I would like to summarize here a few suggestions that will help one or the other might.
With 'about me' fit for example ...
-where you live, if you want too some personal information such as what you have learned how long you have sewn, or the like, how did you get to etc.
-what inspires you, what you like
- your name! way, visitors that you want to leave a comment, you respond directly fits with names
For example, the store Description ...
-what you offer, what is so special about the materials used to it and for whom it is
-whether it is just a special event in your shop (free shipping, 20% on everything, etc.)
-the cornerstones of your terms and conditions (eg Return yes / no, how fast you sent the payment methods)
-> Make sure that the shop description will not be too long and your customers have to scroll down eeeeewig until they can see your great article;) If there are many important things is to say, prefer to write the profile and may refer to it.
Unfortunately Dawanda, are still possible, shop description and profile separately, as the item descriptions to write in different languages. Thinks so too because everything in French, English dictionary, etc., if you are interested in international sales.
Also: No negative formulations! No matter what you want to say it, put it as a positive statement. You should also emphasize not just as cheap for you all things to sell in the hope of more-then many customers see lower prices and lower quality!
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